This User Agreement ("Agreement") is made between Simur Teknoloji Anonim Şirketi, residing at Ahmet Yesevi, Kerem Sk. No:9, 34903 Pendik/İstanbul ("Simur Teknoloji"), and the person or entity ("User") who registers and/or purchases services at https://kaf.simur.org ("Platform"), in the KAF-AI mobile app, in the desktop app or through an e-commerce platform app (Shopify, Wix, ikas, OpenCart). It enters into force when approved electronically or when the Platform is first used.
For accounts created automatically when an e-commerce platform app is installed, installing the app and using the Platform constitutes acceptance of this Agreement.
The subject of this Agreement is to set out the terms under which the User uses KAF-AI (the "Service"), the AI-powered SEO and digital marketing assistant provided by Simur Teknoloji, together with its plans, add-on modules and integrations, and the rights and obligations of the parties.
Team Member: a person invited to the Platform by the User who can act on behalf of the User's account. Integration: a website, e-commerce store or third-party account (Google, Meta, LinkedIn, WhatsApp, etc.) connected to the Platform by the User. Module: a feature purchased with AI Credits in addition to a plan (e.g. AI WhatsApp Chatbot, Website AI Chatbot, Form Builder, Online Booking, Social Media Planner, Social Media Inbox, Instagram, LinkedIn and Google Reviews feeds, Lead Discovery, Map Rank Tracking). End User: a third party who visits the User's website, interacts with a bot, form or booking page set up by the User, or sends messages to the User.
3.1. The User accepts that the information provided at registration is accurate and up to date. The email address and phone number must be verified to use the Platform. Protecting the account password and access to the account is the User's responsibility.
3.2. Every action taken on the Platform by Team Members is deemed to have been taken by the User. AI Credits used by Team Members are deducted from the User's balance.
3.3. API keys, MCP connection details, plugin connection keys and similar access credentials generated by the Platform must be kept confidential. The User is responsible for the consequences of sharing such credentials with third parties or of their compromise; if in doubt, the key must be regenerated from the panel.
3.4. The User may connect to the Platform only websites, stores and accounts that the User owns or is authorised to manage. The User is responsible for any claim arising from an unauthorised connection.
4.1. KAF-AI is an assistant that crawls websites, performs technical SEO analysis, makes recommendations, generates content and provides automation through certain integrations. Simur Teknoloji gives no definitive guarantee that using the Service will raise the User's website rankings in search engines or AI assistants, or increase its traffic or sales. Simur Teknoloji cannot be held responsible for ranking losses, traffic drops or indexing problems that may occur due to the nature of search engine algorithms.
4.2. Content, recommendations, analyses and answers generated by artificial intelligence may contain inaccurate, incomplete or outdated information. Checking the accuracy, legality and suitability for publication of these outputs is the User's responsibility.
4.3. Search volume, ranking, traffic, index status, page speed, competitor and backlink data shown on the Platform are obtained from Google and other third-party sources; they are estimates provided for information. Their accuracy is not guaranteed.
4.4. Monitoring tools such as uptime monitoring, rank tracking, index monitoring, change monitoring and lost backlink detection run at the intervals defined by the plan and module. Simur Teknoloji cannot be held responsible for damages arising from these tools failing to detect an outage, change or loss, or from a delayed notification.
4.5. Simur Teknoloji cannot be held responsible if part of the Service does not work because of outages, changes to rules or permissions, usage limits or data delays at Google, Meta, LinkedIn, WhatsApp, Shopify, Wix, ikas, OpenCart, WordPress or other third-party services. Simur Teknoloji does not undertake that the Service will run uninterrupted or error-free; the Service may be temporarily unavailable during planned maintenance and updates.
5.1. Scope: KAF-AI Pixel, KAF WP Connector (WordPress plugin), the Shopify, Wix, ikas and OpenCart apps, and the KAF API and MCP connection allow the Platform, with the User's approval, to make changes on the website or allow the User's own software to apply changes. These integrations may change fields such as titles, descriptions, URLs, redirects, structured data, image alt text, page and product content, blog posts, robots and security headers. Installation is limited to the permissions the User grants on the relevant platform and is entirely at the User's own initiative and responsibility.
5.2. KAF-AI Pixel: The pixel code applies edits in the visitor's browser; the site's source code does not change. Simur Teknoloji cannot be held responsible for conflicts with other scripts on the site, performance issues or design breakage. When the code is removed from the site, the applied edits also stop.
5.3. WordPress and Site Management: In addition to SEO fixes, the KAF WP Connector plugin, through the management features the User enables, allows one-click login to the WordPress admin panel with administrator rights, adding, editing and deleting users, updating plugins, themes, core and translations, running code snippets (including PHP) and triggering the backup plugin. New plugin versions may be rolled out to connected sites automatically. Simur Teknoloji is not responsible for theme or plugin incompatibilities, data loss, crashes or outages that may occur during these operations. Deactivating or deleting the plugin does not revert changes previously made on the site.
5.4. E-commerce platforms: The Shopify, Wix, ikas and OpenCart apps write to product, category, page, blog and SEO fields to the extent the platform permits. Removing the app does not revert content previously written to the store.
5.5. KAF API and MCP: In these channels the Platform does not write to the site itself; the User's own software or AI client pulls and applies the fixes. Applying the fixes, keeping the state before they are applied and reverting them are the User's responsibility.
5.6. Autonomous mode and automatic publishing: If the User turns on autonomous (fully automatic) mode or automatic publishing in Auto SEO Blog, changes and posts are applied to the site or published without separate approval for each. Turning this mode on and off is the User's decision; changes applied while it is on are deemed approved by the User.
5.7. Rollback and backups: The Platform offers the option to revert some applied changes from the panel. The rollback period and scope are limited by channel and by the field changed (batch rollback is limited to 7 days; some fields such as security headers, custom CSS, redirects and created pages are not included in batch rollback). The original state before a change is kept only for some fields and only after this feature was introduced. Simur Teknoloji does not undertake that every change can be reverted. The User accepts that taking regular backups of their website and store is their own responsibility.
6.1. The User connects accounts such as Google Search Console, Google Analytics, Google Calendar, Facebook, Instagram, LinkedIn and WhatsApp to the Platform with their own consent. The Platform accesses these accounts only to the extent of the permissions granted during connection. The User accepts that they own or are authorised for the connected account.
6.2. The User must comply with the terms of use and rules of every platform they connect. Simur Teknoloji cannot be held responsible if an account is restricted, suspended or closed due to use that violates platform rules.
6.3. Connections can be removed at any time from the panel or from the relevant platform's account settings. When a connection is removed, the Platform stops accessing that account; retention of data already obtained is governed by the Privacy Policy and KVKK Notice.
6.4. If you connect your Google Calendar in the Online Booking System, KAF AI asks for permission for only two things: seeing the busy times in your calendar (to close those times on your booking page) and creating a booking event in your calendar and deleting it when cancelled. The content of your events is not read and no other calendars are accessed. Data received from Google is used only for this purpose, is not shared with third parties, is not used for advertising and is not used to train AI models; KAF AI's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. You can remove the connection at any time from the panel or from your Google account; removing it deletes the access key.
7.1. Features such as AI WhatsApp Chatbot, Website AI Chatbot, Form Builder, Online Booking, Social Media Inbox, Interaction Tracking and AI bot visit tracking process data belonging to the User's End Users (such as name, phone, email, message content, voice messages, images and files, form answers, booking details, IP address, browser and page information). The User is the data controller for this data; Simur Teknoloji processes it as a data processor, solely to provide the Service and in line with the User's instructions.
7.2. Informing End Users under Law No. 6698 (KVKK) and related legislation, obtaining the necessary explicit consents and commercial electronic message permissions (including İYS registration), and responding to End User requests are the User's obligations. The User agrees not to collect special categories of personal data such as health, religious or biometric data from End Users through these features.
7.3. Messages, voice messages and images received by the Website AI Chatbot and AI WhatsApp Chatbot are sent to an AI service provider located abroad (OpenAI) to generate replies. The User must inform their End Users of this transfer.
7.4. The User is responsible for the delivery and subsequent processing of data sent through the User's own email account (SMTP), webhook address or integration. The content of the notices and consent texts added to Form Builder and Online Booking pages belongs to the User.
8.1. The AI WhatsApp Chatbot connects the User's own WhatsApp number to the Service through WhatsApp's "Linked devices" feature. This connection is not WhatsApp's official business (Business API) integration; there is no partnership between Simur Teknoloji and WhatsApp (Meta).
8.2. When the number is linked, the past chats WhatsApp provides to a linked device are also transferred to the Platform. The linked number sends automatic replies to people who message the bot, messages the User starts or writes from the panel and, if enabled, Online Booking reminders.
8.3. Use contrary to WhatsApp's rules (such as bulk, unsolicited or unauthorised messaging) may lead WhatsApp to restrict or ban the number. The User is responsible for the consequences of the number's use and of its restriction or ban. If WhatsApp disconnects the link, the User can reconnect the number from the panel.
9.1. The User is responsible for the accuracy of content generated or published with AI Writer, Auto SEO Blog, SEO fixes, social media posts and other features, for its compliance with third parties' intellectual property, trademark and personality rights, and for its compliance with advertising, health, consumer and other sector-specific legislation. The User agrees to review content before publication; by enabling automatic publishing the User voluntarily waives this review.
9.2. In AI Writer, depending on the model the User selects, the content request is processed on KAF AI's own server or by AI providers located abroad (OpenAI, Google, Anthropic). The User agrees not to include confidential information or personal data of third parties in content requests.
9.3. Stock images added to content are subject to the licence terms of the image provider (Unsplash, Pexels); the attribution added below the image must not be removed. Brand images uploaded by the User are served from a public address so they can be used in posts; the User should not upload images that must remain confidential.
9.4. Posts made with the Social Media Planner are published on behalf of the account the User connected. Simur Teknoloji cannot be held responsible if a post is not published on time, is rejected or is removed by the platform.
9.5. By connecting a YouTube channel to the Platform, the User agrees to be bound by the YouTube Terms of Service; posts to YouTube are made through YouTube API Services. How YouTube data is processed is explained in the Privacy Policy and KVKK Disclosure Notice.
10.1. Tools such as Lead Discovery, Map Rank Tracking, Google Reviews, the Instagram and LinkedIn feeds, competitor analysis and whois lookup collect and display data from publicly available sources such as map services, social media pages and websites. The accuracy, completeness and timeliness of this data are not guaranteed.
10.2. The User is responsible for the use of phone, email and address information obtained with Lead Discovery. Sending commercial electronic messages (SMS, email, WhatsApp, calls) using this information may require the recipient's prior consent under Law No. 6563 and related legislation; administrative fines and claims arising from unauthorised messages belong to the User.
10.3. Reviews and posts displayed on a website belong to the relevant account holders and authors; the User may display them on their own site only without altering their source. Simur Teknoloji cannot be held responsible if a tool stops working temporarily or permanently because the source platform restricts access or makes a technical change.
11.1. In the Backlink Market, Simur Teknoloji is the platform that intermediates between the User and publisher sites. Content is published on the publisher's website; the content, policies, availability and continuity of the publisher site belong to the publisher.
11.2. When an order is placed, AI Credits equal to the order amount are blocked in the balance. When the publisher enters the publication URL into the system, the order is completed and the blocked credits are transferred to the publisher.
11.3. The User may cancel an order only before uploading content. If the publisher cancels the order without publishing, or the User cancels before uploading content, the blocked credits are returned to the User's AI Credit balance. If an order is not completed within 30 (thirty) days of being placed, the Platform cancels it automatically; Simur Teknoloji may also cancel an order that cannot be delivered. In these cases too, the blocked credits are returned to the balance. This return is not a cash refund. Other than these cases, orders cannot be cancelled and credits are not returned once placed.
11.4. The permanence of a published link is not guaranteed. If the removal of a link within 6 (six) months of its publication date is reported through the support channel, Simur Teknoloji forwards the request to the publisher; republication is not guaranteed. Simur Teknoloji has no obligation and returns no credits for links removed or changed more than 6 months after publication.
11.5. It is not guaranteed that a link will remain dofollow, be indexed by search engines or affect rankings. The User is responsible for the legality of the content in the order; the publisher may decline to publish content it finds unsuitable or request changes.
12.1. The KAF AI SEO Spider desktop app crawls from the User's own computer and internet connection; the User is responsible for requests made to crawled sites. To verify the licence, the app sends the device name, device ID, operating system, IP address and country to the Platform; the licence is limited to the number of devices set by the plan.
12.2. The KAF AI SEO browser extension does not require an account and processes the inspected page on the device. The extension is provided "as is".
12.3. Purchases made through the mobile app are subject to the rules and policies of the Apple App Store or Google Play.
The User may not use the Service to produce or distribute content that is unlawful, misleading, obscene, hateful or infringes third-party rights; to send unsolicited or unauthorised bulk messages; to make changes on sites the User does not own or is not authorised for; to run malicious code; to reverse engineer the Platform, scrape it with automated tools, or attempt to bypass security measures or plan limits; or to share the account with others to exceed plan limits. In case of a breach, Simur Teknoloji may suspend and close the relevant feature or account with notice or, where delay would be harmful, immediately; in that case fees paid are not refunded.
14.1. Subscription Model: The Platform offers flexible subscription models: a free plan ("Egg"), fixed-price plans (Minotaur, Pegasus, Dragon, Phoenix) and a "Custom Plan" whose limits and capacities the User can set according to their needs. Plan features and limits are listed on the Platform's pricing page.
14.2. AI Credit System: The Platform has an "AI Credit" system used for operations such as AI-powered content generation, Backlink Market orders, add-on module purchases and SEO edits (current in-platform rate: 1 AI Credit = 1 TRY). Purchased AI credits are a digital service performed instantly and consumable. Therefore, purchased AI credits, whether used or not, can never be converted into cash, refunded or transferred to another account.
14.3. Exchange Rate and Pricing: Plan and module prices on the Platform are based in US Dollars (USD). Charges are made in Turkish Lira (TRY) at the exchange rate valid on the day of payment. TRY charge amounts may vary with exchange rate fluctuations.
14.4. Payment Infrastructure and Card Storage: Simur Teknoloji never stores the User's credit or debit card details on its own servers. All payment and card storage processes are managed by the BRSA-licensed iyzico payment infrastructure.
14.5. Automatic Renewal: Paid subscriptions renew automatically each billing period (monthly, 6-monthly or yearly) by charging the selected payment method, unless cancelled by the User on the Platform.
14.6. Add-on Modules: All add-on modules are sold for AI Credits and appear on the invoice as a separate "AI Credit" line. Modules are sold on a monthly, 6-month or yearly period. A module's period starts on the purchase date and, unless turned off, it renews automatically for the selected period; a price increase is announced at least 7 days before renewal; the renewal fee is charged to the saved card on the module's own renewal date, or from the AI Credit balance if there is no card. Renewal can be turned off from the panel at any time; the module stays active until the end of the paid period. Data of an expired module is not deleted; End User-facing pages (forms, booking page, feeds and bots) do not work until the module is reactivated; changes already written to the site are not reverted. Setup services are one-time and do not cover later versions and updates. Details are in Article 4.3 of the Distance Sales Agreement.
15.1. Non-Refundability: Since the service provided by KAF-AI is a digital service and software automation performed instantly (per the Right of Withdrawal Exceptions of the Distance Contracts Regulation under Law No. 6502), no monetary refund is made under any circumstances, including subscription packages, add-on modules, setup services, campaign purchases and AI credits.
15.2. Subscription Cancellation: The User may cancel their subscription at any time. Once cancelled, no fee is charged for the next period. However, no partial or full refund is made for the fee paid for the current period. The User continues to benefit from the plan's features until the end of the paid period.
15.3. In-platform credit return: Returning blocked or deducted AI Credits to the balance when an operation cannot be performed by the Platform or is cancelled in cases permitted by this Agreement (e.g. a module purchase that could not be activated, a backlink order under Article 11.3) is not a monetary refund and is not an exception to Article 15.1.
15.4. Refund requests for purchases made through a mobile app store are subject to that store's policy.
16.1. Simur Teknoloji may change the features, limits and prices of the Service, plans, modules and integrations going forward, add new features or discontinue a feature. Price changes do not apply to a period already paid for.
16.2. Accounts on the free plan with no login and no interaction with Platform emails for 45 days receive a notice; if the account is still unused 7 days after the notice, its projects are paused automatically. When the User logs in again or clicks the link in the notice email, the paused projects are reopened automatically.
16.3. The User can delete their account from the panel at any time. When the account is deleted, projects and project data are deleted; contract, payment, invoice and transaction records subject to legal retention obligations are kept for the periods set out in the Privacy Policy and KVKK Notice. Deleting the account does not revert changes previously written to websites and stores.
Notifications about the Service (account security, payment, reports, alerts and service notices) may be sent by email, in-platform notification, mobile notification, SMS or WhatsApp; notifications required to perform the service cannot be turned off. Emails containing campaigns, announcements and usage suggestions can be turned off from the notification preferences in account settings and via the unsubscribe link in each email.
18.1. All software, plugins, apps, design, algorithms, logos and the "KAF-AI" brand of the Platform belong entirely to Simur Teknoloji. The User may not copy, reverse engineer or sell this software for commercial purposes.
18.2. Content uploaded by the User and content generated on the User's behalf belongs to the User. The User grants Simur Teknoloji the right to process, store and transmit this content to connected channels solely to provide the Service.
18.3. Simur Teknoloji may use ranking and performance changes anonymously and statistically in success stories and promotional work without naming the User, their domain or brand. The User may object to this use and ask for their data to be excluded. Use that names the domain or brand requires the User's separate approval.
18.4. User data (Google Search Console, Google Analytics, competitor and keyword analyses, etc.) may be used in anonymised form, separated from information that identifies the user, brand or account, for the purposes of developing the system, training artificial intelligence models and improving recommendations. Anonymised data may be retained even after the relevant project or account is deleted.
Except in cases of Simur Teknoloji's intent or gross negligence and without prejudice to consumers' statutory rights, Simur Teknoloji is not liable for indirect damages, loss of profit or revenue, data loss or loss of reputation. Simur Teknoloji's total liability under this Agreement is limited to the total amount paid by the User to Simur Teknoloji in the 12 months before the event causing the damage.
Simur Teknoloji may amend this Agreement. The current text enters into force on the date it is published on the Platform; changes that materially alter the User's rights and obligations are additionally announced to the User by email or in-platform notification. Continued use of the Platform after a change constitutes acceptance of the current text. The Distance Sales Agreement accepted with a payment applies in the version in force on the date of payment.
The laws of the Republic of Türkiye apply to all disputes arising from the application and interpretation of this Agreement, and the Istanbul (Anatolia) Courts and Enforcement Offices are authorised. Users who are consumers retain their right to apply to the competent Consumer Arbitration Committees and Consumer Courts under Law No. 6502.
You can keep playing while the system works in the background. (Arrow Keys: Move | Space: Jump | X: Jetpack)
The first scan may take a few minutes depending on site size.